“Mommy-Os and Daddy-Os, these are The Videos!”
That was how the cutting-edge DJ, Jocko Henderson, introduced the song “Trickle, Trickle” back in 1958.
Before there were even videos as we know them today, there was a doo-wop group by that very name. Their biggest record, “Trickle Trickle,” never made the Billboard Top 100, but did peak at an unimpressive # 90 on the Cashbox chart. However, the record by the group from Queens, New York, did receive a lot of airplay in the New York area.
The flip side of “Trickle”, “Moonglow You Know” and a subsequent release, “Love or Infatuation” showcased the group, and particularly the magnificent voice of lead singer, Ronald Cussey, although some accounts list him as Cuffey. Sadly, a few years later, Mr. Cussey died of leukemia and the group disbanded. Other members, first tenor, Clarence Bassett, who wrote “Trickle, Trickle” and second tenor, Charles Baskerville, went on to sing with Shep and the Limelights of “Daddy’s Home” fame.
They, too, are all but forgotten.
The Videos’ legacy is a song that has become a classic. A 2004 listing by Digital Driver ranks “Trickle, Trickle” as the 19th greatest upbeat doo-wop song of all time.
Manhattan Transfer released a credible version of the song in 1979.
But that is just the beginning! Today, “Trickle, Trickle,” as a YouTube search will quickly reveal, is performed by countless high school and college ensembles, a cappella troupes and retro Doo-wop groups around the world!
Today few people remember, let alone credit, Ronald Cussey or Clarence Bassett. But they are the ones who launched a tune now heard and enjoyed by millions.
The Lesson: We should do all that we can do and be the best that we can be! We never know what impact our efforts might have on others –even millions of others — down the road!
Remember, The rain keeps droppin’, there ain’t no stoppin…’